MOBILE, Ala. (WKRG) — In tonight’s What’s Working, a Mobile hair stylist has weathered the storm of the COVID-19 pandemic in a creative way.

Cecelia Heyer’s hair business, Pure Beauty, is now on wheels. Heyer has gone from a brick-and-mortar building to a camper outside her midtown Mobile home on Dauphin Street. She now calls it her Pure Beauty Pamper Camper.

Heyer decided to make a change after COVID-19 shut down the hair business.

“My business was thriving. We went from being open to literally being shut down, and to you will be fined $500 if you walk in your business,” said Heyer.

Heyer said she was able to open her Pamper Camper after Governor Ivey signed a law allowing salons-on-wheels that didn’t require a brick-and-mortar location. She knew having her own camper would be convenient and offer a safe, private location for her clients.

“People were fearful before to be in a large place. Now, people have started calling back. I am busier now than I was before Covid hit, as a matter of fact. It is wonderful. I never envisioned working out of my back door, but I can’t imagine anything else,” said Heyer.

The Pure Beauty Pamper Camper offers a variety of services, including hair, nails, waxing and facials.

To contact Heyer, call 251-459-4369.

You may remember local state representative Barbara Drummond sponsored the bill to have mobile salon and barbershops. And in case you were wondering,  the first barbershop on wheels belongs to Greg Morris owner of GBM3 right here in Mobile. To view the story, click the link here.