(CNN) — Mattel is launching new dolls aimed at breaking gender barriers.
The toy company’s new gender-inclusive dolls are called “Creatable World,” and they work like this:
The figures come in kits with different hair, clothes, and accessory options.
Some are more feminine while others are masculine. You can view an example below (mobile users click here).
Children select and apply any combination of these accessories they like, to create their own custom doll.
The move comes after Mattel has spent years updating its iconic Barbie doll which is now available in a variety of skin tones and body types.
There’s also a Barbie that comes in a wheelchair.
The new Creatable World dolls will retail for about $44.
For more information on the dolls, click here.