LifeWay closing all retail stores to focus on digital

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(WKRN) – LifeWay Christian Resources announced Wednesday that they’ll be closing all of their brick-and-mortar stores to focus on digital sales. 

The company said they are “charting a new course in 2019” by switching to the digital strategy. 

In January, the company announced that they would be reducing the number of retail stores due to declining customer traffic and sales. 

“While we had hoped to keep some stores open, current market projections show this is no longer a viable option,” said President and CEO Brad Waggoner. 

While the timing of the store closings will depend on local circumstances, LifeWay estimates all 170 of its stores will be closed by the end of the year. 

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