City of Mobile, Tourism groups announce new Tourism Improvement District

Mobile County

MOBILE, Ala. (WKRG) — The Mobile City Council passed an ordinance May 19 to form a new Mobile Tourism Improvement District (MTID) aimed to support the lodging community.

This 5-year public-private partnership is the first of its kind in the state and is designed to raise $1.3 million annually.

More cities across the country have been creating tourism districts like Savannah, GA. Memphis, TN. and Tampa, FL.

“The Tourism Improvement District is a game-changer and is a terrific example of what coming together collectively can do to raise the bar in elevating lodging and tourism in our great city. Our lodging partners are united and are ready to be innovative to produce positive results.  All stakeholders win.”

Kent Blackinton, President of the Mobile Area Lodging Association

The district will begin July 1, 2020 and consist of a board of directors with hoteliers from around the county.

  • The district provides specific benefits to over 65 lodging properties by funding targeted marketing and sales promotion efforts designed to generate hotel room nights. 
  • The MTID includes all lodging properties with 40 rooms or more located within the boundaries of the City of Mobile.
  • The annual assessment rate will be $1.00 per occupied room night, a cost that will be assessed to the hotel guest and included on the guest’s room portfolio upon checkout.

Watch more of the announcement in the video above or click here for the MALC website.

Visit Mobile says they have been working for the past 7 years with city officials to create an innovative solution to attract more people to Mobile. 

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