WalMart.com Gets Personal

WalMart.com Gets Personal

Posted: Updated:
NEW YORK, NY - Wal-Mart is making changes to its website to personalize the online shopping experience of each customer.

The company is rolling out a feature that will enable its website to show shoppers more products that they may like, based on their previous purchases. It also will customize Wal-Mart's home page based on where each shopper lives, showing local weather and events, as well as the customer's search and purchase histories.

So if a new mom just bought a stroller or crib on Walmart.com, the revamped website might recommend diapers and car seats, too.

The move to personalize websites for shoppers has become a top priority for traditional brick-and-mortar retailers like Wal-Mart as they play catch up with Amazon.com, which pioneered customizing content for shoppers.

Powered by WorldNow

555 Broadcast Dr,
Mobile AL 36606

Telephone: 251.479.5555
Fax: 251.473.8130
Email: news5@wkrg.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.