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SOURCE Gruppo Campari
MILAN, July 10, 2014 /PRNewswire/ --
Today, Campari® is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year's iconic Calendar, entitled 'Mythology Mixology', which is dedicated to celebrating Campari's colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. Each month will focus on a classic cocktail and with it, imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe.
To view the Multimedia News Release, please click:
On starring in the 2015 Campari Calendar, Eva Green comments:
"To work with an iconic worldwide brand such as Campari is an honour and a privilege. There is something very special about this year's theme as it strikes a compelling and almost magical balance between the classic and the contemporary. At the root of each image is this rich sense of history behind each of Campari's best-loved cocktails but they are presented in a way that is ultra modern, exuding imagination and style. It's a thing of incredible beauty and clearly shows that whilst some of these recipes are over 100 years old, they are still relevant to and adored in today's world."
Shooting the 16th edition of the globally renowned Campari Calendar is Julia Fullerton-Batten, a worldwide acclaimed and exhibited fine art photographer and the first ever woman to get behind the lens on the Calendar project.
Julia Fullerton-Batten comments:
"Campari has always had an inherent ability to recreate itself and keep the brand image fresh, inspiring and imaginative - a goal I constantly strive towards in my own work too. This year's theme was an interesting challenge, as there was an important job to do in terms of taking historical anecdotes and invigorating them with a modern edge. I'm confident we managed to strike that delicate balance with this year's imagery."
Bob Kunze-Concewitz, CEO of Gruppo Campari comments: "Though there has always been a sense of timelessness around our classic cocktails, we've been hearing reports from bartenders all over the world that there has been a surging popularity for classic recipes like the Negroni and the Americano. This year's Campari Calendar is designed to celebrate those enduring recipes and the heritage behind them, so we're very much looking forward to unveiling it later in the year."
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