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SOURCE La Quinta Holdings Inc.
New Design Makes Bold and Inviting Statement For Today's and Tomorrow's Guest
IRVING, Texas, June 2, 2014 /PRNewswire/ -- La Quinta Holdings Inc. (NYSE: LQ) ("La Quinta"), owner, operator and franchisor of La Quinta Inn & Suites™ and La Quinta Inn™ branded hotels, today introduced a fresh, new prototype design called Del Sol. Inspired by extensive guest experience research, the Del Sol prototype combines iconic brand elements with elegantly clean geometric lines. Artfully blending light and shadow provides a new level of warmth that enhances the guest experience. Designed to maximize revenue-per-square foot while maintaining a competitive cost-per-key, the new prototype's operational functionality is enhanced to lower ongoing expenses for hotel owners.
The highly visible placement of the La Quinta name on the building, along with the outreaching rays of the La Quinta sun, delivers on a promise that people know and trust. Inside, natural elements and color cue the feeling of optimism that the La Quinta brand evokes. With an emphasis on space and light, the great room serves as a multifunctional area for social gatherings or as a place of relaxation and connectivity. Incorporating guest learnings, the guest room has been updated with a fresh and stylish design providing comfort, convenience and productivity. The integration of the latest technology makes the room appealing to savvy millennials, plugged-in boomers and all business and leisure travelers.
"This new Del Sol prototype is part of La Quinta's overall business strategy to innovate for the benefit of our guests and hotel owners," said Rajiv Trivedi, La Quinta's Chief Development Officer. "It is a dramatic composition of shapes, color and texture that creates a facade that is bold and inviting. The adaptable and scalable footprint optimizes the site and fully maximizes ROI potential offering a competitive advantage for hotel owners. To date, we already have 14 franchise partners planning to build this new innovative hotel design."
The following features have been incorporated into the new Del Sol design:
To view the new prototype video, visit: http://bit.ly/LQDelSol
About La Quinta
La Quinta Holdings Inc. (NYSE: LQ) is a leading owner, operator and franchisor of select-service hotels primarily serving the midscale and upper-midscale segments. The Company's owned and franchised portfolio consists of more than 830 La Quinta Inn & Suites™ and La Quinta Inn™ branded hotels representing approximately 84,000 rooms located in 47 states, as well as in Canada and Mexico. La Quinta's team is committed to providing guests with a refreshing and engaging experience. For more information, please visit: www.LQ.com
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