Alabama Congresswoman Martha Roby gets a big welcome by Young Republicans. At 36-years-old she's part of the demo Young Republicans are aiming for.
"The Republican party needs young people, we're lacking when it comes to women and minorities and reaching the young sector of the population so to get involved they already are, they're here but to take the next step and say now I'm going to run for office," says Roby. Many conservatives feel Mitt Romney's nomination kept several GOP voters home because he wasn't conservative enough for the rank and file. Young Republicans here want conservatives to stop waiting.
"We want to get out there, get our faces out there and not wait for our time, our time is now," says convention chair Nikki Carey-Nicholson. They want to stay true to conservative principles to give voters a choice.
"I think people really want to see that there's a difference between the democratic party and the Republican party and I think we're here to start discussing that," says Elizabeth Beshears with Heritage In Action. Some believe focusing on economic struggles will help win the youth vote that generally leans left.
"Younger people in this country are struggling to find their own financial footing you have an unprecedented number of college graduates who are struggling to pay student loans back to find employment," says the Chair of the Young Republican Federation Lisa Stickan. There are more than 300 attendees here this weekend.