Now landing in Gulf Shores, a new era in coastal aviation.
"I love this flight it's cool," says passenger Brad Ward.
"This is what we want to do," says Southern Airways Express spokesperson Heidi LoCicero. "We want to create a family experience for folks and give them an affordable way to come down and see the beaches of Gulf Shores."
Southern Airways Express inaugural flight from Memphis to Gulf Shores landed this afternoon at Jack Edwards airport. "Who would have though this would get here this quick? An amazing addition to our community," says Gulf Shores mayor Robert Craft.
The Cessna Caravan seats nine, plus two pilots. Southern executives like to call it a private plane experience for the general public and it avoids a lot of those modern aviation hassles.
"The best thing they could do is start a flight like this," says Ward. "You look at Southwest they're charging 500 bucks a flight. Here we can get down here for a hundred bucks."
"You don't have to pay to park, you walk right on the plane," says Hannah Kiethly. "I was actually in Panama City Beach last weekend and drove eight and a half hours. This just took two hours, really convenient."
Getting away to the beach or to Beale Street just got a little bit quicker.
Fares on all flights range from $129 to $249 each way.
They will add flights to New Orleans and Birmingham later this month.
You can book your tickets online at iFlySouthern.com