Crowds grew throughout the day as artist like Lissie took the stage.
GULF SHORES, Alabama -
Just after 11 o'clock a flood of music lovers hit the festival grounds.
First a check of the map and schedule, grab a beverage and they're off.
"It's magical. It's awesome."
"We heard about it from friends that have come before so we love music and we love the beach so perfect combination," says first time festival-goer Ashley Brown.
There are people and people and more people although this year the crowd a little slower in getting here.
"We're still going to be able to sale out and have a great time it just came at a different pace," says Meyer Real Estate spokesperson Missy Zak.
In four years there has already been a lot of changes to the festival and folks are noticing.
"The organization," says Brock Benifore. "The first year was a trial run and every year is getting better and better. Everything is just getting cleaner and better. It's awesome bringing in like better music and its awesome."
The music is pumping. The crowd is rocking. Hangout seems to be hitting all the right notes.