Press-Register Responds to Viewer Complaints

Press-Register Responds to Viewer Complaints

Posted: Updated:
Mobile, AL -

There is hardly a person in today's workforce who hasn't been a victim of cutbacks. The same is true for the Press-Register. The newspaper recently cut back from seven days a week to publishing on Wednesday, Friday and Sundays with an early Sunday edition on Saturday. Parent company, Alabama Media Group decided to create an online presence, combining news from Mobile with papers in Huntsville and Montgomery on AL.com.

"We've seen the traffic for AL.com grown 40 to 50% year over year," says President Cindy Martin.

And, despite popular belief, Martin says they've seen an increase since cutting back.

"Sunday circulation for the Press-Register has grown 13% since our launch of our new company last October," says Martin.

However, those receiving print editions are complaining. Since the cutback, they claim they haven't seen a difference in subscription price, which hovers around $120 a year.

"The cost of delivering a product to your home, and the products involved and the labor involved is certainly increasing in expense. And when we see our demand for circulation increase 13%, it's telling us that we're priced appropriately."

Trouble on the tail end, too. A viewer tells us it took her three calls before they finally ended her subscription. Martin says there is a grace period after someone cancels where they might continue getting papers.

"It might be continuing it out for their commitment that they've paid for, but certainly if someone wants to cancel, we want to honor that for them."

Others had issues with not receiving the coupons or sales papers. Martin says the papers are stuffed according to zip codes, so you should be getting coupons relevant to your area. Martin says they take their customer service seriously. Customers calling about subscription questions or delivery should call 251-219-5400 and press 1. Call center hours are Monday through Friday 6am-3pm, Saturday 6am-9am and Sunday 7am-11am. You can also email circulationcs@press-register.com.

Martin also wants to remind people that the content on al.com has remained free to the public, which cannot be said for other online newspapers.

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