Mobile County

New Rouse's location to open Wednesday in West Mobile

MOBILE, Ala. (WKRG) - Rouse's Market is opening a new location in West Mobile on Wednesday. 

The new store is located in the shopping center at the intersection of Airport Boulevard and Schillinger Road.  

Wednesday, April 25, is the store's grand opening. Doors open at 7am with the official ribbon cutting at 8am .

Rouse's CEO says this is the first location in Lower Alabama to have all the bells and whistles where customers can pick up prepared foods, ready-to-cook meal kits, even a few new cooking techniques and recipes while they shop.

“I can’t wait for people to see this new store,” said Donny Rouse, CEO.  “It’s our first Rouses Market in Lower Alabama to feature all of our bells-and-whistles.” Those include a Chop Shop barbecue station with house-smoked beef, pork and poultry, and Mongolian Grill serving made-to-order rice and noodle dishes. Other fresh food offerings include an extended hot foods bar, hot soup, fresh salad bar and made-in-store sushi. “Our chef-prepared specialties get their own case,” noted Rouse. Customers can learn how to prepare some of those specialties and other favorites in store’s Culinary Center classroom.

A full-service butcher shop, specialty meat counter, seafood market, bakery and floral shop join the wine and fresh produce departments lining the perimeter of the store. There’s also a walk-in cold beer cave. A wide-range of products are gathered in an area in the center of the store called the Savings Zone. Up front, a K-cup station allows customers to mix and match brands and flavors to make their own 24-packs. “This is a brand new concept for us,” said Rouse.

Local products are featured throughout the store. “We have amazing food and drink from around the globe, but our first focus is always local,” said Rouse.

Time-crunched customers can get the items they need at Rouses Express, another new concept for the company. The quick-service section has its own designated checkout. The company’s focus on convenience extends to same-day delivery, a new service introduced earlier this year. “Of course I want everyone to experience this new store. We’re very proud of it. But if you don’t have time to come to us, order online and we’ll come to you,” said Rouse.

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