By
The Associated Press
Published: Thu, May 15, 2008 - 7:01 pm
Last Updated: Thu, May 15, 2008 - 7:05 pm
Last Updated: Thu, May 15, 2008 - 7:05 pm
pass them by. They're going to get on board Kentucky Derby winner
Big Brown.
The horse, who's a heavy favorite to win the second jewel of the
Triple Crown on Saturday in the Preakness in Baltimore, is named in
honor of UPS. The shipping giant is known for its distinctive brown
trucks and uniforms.
So now, UPS has signed a sponsorship deal with the owners and
jockey of Big Brown. UPS now becomes the exclusive sponsor of the
Big Brown team for the Preakness and the Belmont.
The partnership has already paid off for UPS. A research firm
says the company's logos on the jockey's pants were on TV screens
for nearly a full minute during the coverage of the Derby.
(Copyright 2008 by The Associated Press. All Rights Reserved.)

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