By
Associated Press
.
Published: Fri, February 01, 2008 - 7:06 pm
Last Updated: Fri, February 01, 2008 - 7:11 pm
TALLAHASSEE, Fla. (AP) - Florida's new effort to fight smokingthrough advertising starts Sunday with one of the most coveted ad
spots: the Super Bowl.
The 30-second ad hits the viewer in the emotions: showing a kid
out in the backyard throwing a ball - but with nobody there to
catch it and throw it back.
As the sullen kid has to go pick up the ball, the ad says:
"Each year, smoking leaves 31,000 children fatherless."
The ad cost about $500,000 and will air in all Florida markets
during the Super Bowl.
Nationally, more than 400,000 people a year die from
smoking-related diseases.
Florida's anti-smoking campaign is paid for with money from the
state's lawsuit settlement with tobacco companies.
(Copyright 2008 by The Associated Press. All Rights Reserved.)
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