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Associated Press
Published: Fri, February 08, 2008 - 6:32 am
Last Updated: Fri, February 08, 2008 - 6:38 am
Last Updated: Fri, February 08, 2008 - 6:38 am
the idea of "retail therapy."
A new study shows that people's spending judgment goes out the
window when they're feeling down -- and especially if they're a
little self-absorbed.
In the study, participants who watched a sad clip about a boy's
mentor dying offered to pay nearly four times as much for a bottle
of water than a group that watched a not-so-sad video -- about the
Great Barrier Reef.
The research found that sad people were more willing to spend
freely when their sadness led them to focus more on themselves.
Researchers say those people were willing to pay more -- presumably
to feel better about themselves.
And personal shoppers say they see the same thing -- clients who
stray from their budgets when they're feeling blue.
The study appears in the journal Psychological Science.
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