Lipitor Ads Pulled

Cholesterol Pfizer Pfizer pulls ads for Lipitor that feature inventor of the artificial heart.

by Associated Press

Published: Tue, February 26, 2008 - 7:04 am CST Last Updated: Tue, February 26, 2008 - 7:09 am CST

WASHINGTON (AP) - Drug maker Pfizer says it's pulling ads for
its drug Lipitor that feature the inventor of the artificial heart.
The ads went into heavy rotation on television and in print in
2006. They feature Robert Jarvik touting the benefits of Lipitor, a
cholesterol-lowering drug that's the world's best-selling
medication.
But House Democrats say the ads could be misleading because
Jarvik isn't licensed to practice medicine.
The company says it will now provide "greater clarity" in its
advertising in terms of spokespeople it uses.

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clark Says:

Tue, Feb 26, 2008 at 5:16 pm

Maybe a Dr can help w/this, but does a Dr who is in research have to be licensed to practice?

asda Says:

Tue, Feb 26, 2008 at 3:58 pm

If he invented the artificial heart and is not a doctor what did he go to school for??

carl Says:

Tue, Feb 26, 2008 at 2:01 pm

But wait!he would make a great doctor on general hospital or days of our lives.Aren’t commercials for entertainment too?I really like the one that shows a group of people sitting around smiling and loving on each other because they took a product that gave them all a bowel movement.No need for comedies as long as we have commercials.