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New Type Of Billboard May Come To Mobile
By Kesshia Peyton Anchor/Reporter
Published: Wed, May 21, 2008 - 5:32 pm
Kesshia Peyton
The problem is there were no rules or regulations on where those billboards could go.
The last time the billboard ordinance was amended was in 1994 and the council didn't predict roadside advertising would go high tech.
Wednesday the city council voted to amend the ordinance to include digital billboards.
"My concern is the future the landscape of the city, what it's going to look like in 5, 10, 15 years. Without regulation, if this is totally unregulated, then there's nothing to prohibit these signs from popping up within very close proximity to each other and nothing to prohibit the amount of illumination at night and during the day," said Mobile City Councilwoman District 6 Connie Hudson.
Lamar Advertising owns six of those digital billboards. The agency wanted to replace all its old billboards with digital ones, but city council voted against that saying the company can only replace billboards that comply with the new ordinance.
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