Web Wednesday: Texting & Driving PSA Too Violent?

Video Driving  A public service announcement being shown in Britain is sending a real-life message about how dangerous it is to text and drive.
by Kesshia Peyton
Published: Wed, August 26, 2009 - 3:12 am CST Last Updated: Wed, August 26, 2009 - 7:52 am CST
A public service announcement being shown in Britain is supposed to send a message about how dangerous it is to text and drive.
Instead of just telling people about the dangers of texting and driving, the producers put their words into action with a real life scenario.
The 30-minute video was made for showing in British high schools.
The video was made, very deliberately, to shock.
During the PSA, you see a young girl with friends in the car trying to text on her cell phone, but when she puts her eyes back on the road, it's too late.
While some say the video is just a little too graphic, the writer and director says he's not apologizing.
"Yes it is violent, but the reality of a fatal road accident is much more gruesome, is much more violent and my position on this is that if you are old enough to drive, if you are old enough to want to drive, you are old enough to be aware of the real and serious risks one places yourself in every time you get behind the wheel," said Writer/Director Peter Hughes.
Police in Britain say the PSA is already working. They have received emails and phone calls from teenagers saying after seeing the video, they will not text and drive again.
Excerpts of the video have already been posted on Youtube.com and seen by one-and-a-half million people.

You can take a look at some of the video by clicking the video arrow on the right side of this webpage article.

source: cbsnews.com and video provided by the Gwent Police Department courtsey of CBS.


WEB WEDNESDAY:

What do you think?
Is the message in this video going too far?
Is there a better way to tell people not to text and drive?

You can leave your thoughts or comments right here on wkrg.com or email us at mornings@wkrg.com.

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blood on the highway!!!!!!!  that was it!!  lol those old films were good for a laugh but do you think it realy made a diffrence in stopping anyone from doing any of that stuff? i guess they need to make a film about the stove is hot.

play this with the old reeefer madness and drunk driving flim from drivers ed class. pop some popcorn. do sheep eat popcorn??

Straight to the point, this need to be played at all schools on comercials, and when you are going to get your drivers license.

Yes it should be shown on TV for all to see and I agree - it should be shown as regular as the other commercials/ads. I hope it does deter people to not text and drive. Cell phones are irritating when you are in line or a check out and someone at the register is on the phone. So rude. Makes me want to grab the phone out of their hand and force them to complete their transaction and move on.

Great! Very graphic but straight to the point! This video should be shown on TV where ALL people can view it. It should be shown as often as every commercial is. And it IS NOT just teenagers who may be guilty of doing this. Cell phones need to be BANNED in automobiles completely! They are actually more of a problem and safety risk than DRUNK DRIVING! Politics and tax revenue are the main reason they have not been BANNED already. Cell phones are the MOST ANNOYING gadget this country has ever introduced, infringing on a persons right to peace and quiet while some GD idiotic, inconsiderate, LOUD MOUTH FOOL YACKS on these things, even where signs are posted prohibiting them. They need to be OUTLAWED COMPLETELY. They are a MENACE, as well as the clowns who use them in public thinking they are important and everyone wants to hear thier business. Am I fed up with these things? YOU BETTCHA!!!!!

Not defending texting while driving.  That being said, why single it out?  Scrolling through an Ipod, udjusting the radio,  adjusting the AC, turning around to see children in the back seat, putting on makeup, fixing hair, and eating are all equally distracting.  I don’t text while driving.  I do occasionally email.  Why is that ok and texting is not?

The truth of the matter this is reality. Too many innocent people have lost their lives to someone texting….I honestly think that the law enforcement should really lay down the law about people texting and driving…It should be right up there with drunk driving and driving under the influence

Yes this video is graphic, but it is reality. When you distract yourself from the road there is not only the chance that you are putting yourself in harms way, but even more importantly putting the lives of innocent people at risk. To me this is just as serious as getting behind the wheel while intoxicated and killing someone. Like Great1 stated, it is not just the texting that is dangerous. It is any and every distraction that occurs while behind the wheel. What upsets me the most is when children, infants and toddlers are involved. A parent can be as safe as they want while driving with their child in the car, but they can not control what others on the road are doing and no matter how alert or safe you are driving that will not always prevent you from being apart of a fatal accident caused by a distracted driver. I am sure everyone is guilty of it on one way or another including myself at times. Whether it is a drink spilling in your lap or the little one having a tantrum in the back. I just hope that this may wake everyone up to think about safely pulling off the road in an incident such as those as to try to avoid an accident, but most importantly I hope this woke up the teen and younger drivers so that they see that they are not invincible and something as horrific as this can and could happen to them or anyone they know.

It’s not just sending text that is dangerous. I was hit from behind a few months ago by a driver reading a text message. The other driver wasn’t injured but I got banged up a bit.

If this video was shown and saved the lives of my children and grandchildren, I would say it was the best thing ever. But it’s not just for kids any more. A lot of adults need to watch it as well. And as you do picture your family member in the car.

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