By
Associated Press
.
Published: Tue, July 22, 2008 - 9:47 am
Last Updated: Tue, July 22, 2008 - 10:23 am
MIAMI (AP) - In the midst of a cruel summer for America'sdrivers, there is a diversion: TV at the gas station.
The number of televisions atop gas pumps have skyrocketed since
their introduction at a handful of stations in 2006. Now, three
privately held companies have placed more than 20,000 screens at
thousands of stations across Florida and nationally.
The TVs are bringing in added revenue for gas retailers, who
have seen their margins shrink because of an increase in costs.
When the owners advertise anything from candy bars to car washes on
the TVs, they say in-store sales rise compared to other stations
without the screens.
The company Gas Station TV says that in tracking its retailers'
sales, stores with screens installed on their pumps report selling
75 percent more car washes and 69 percent more snacks if those
items are advertised.
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