Bye Bye Bratz Dolls

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Good News for Barbie maker Mattel: A judge has ruled that rival Bratz dolls must be pulled off of shelves after the holidays. Bye Bye Bratz Dolls
Published: Thu, December 04, 2008 - 10:26 am Last Updated: Thu, December 04, 2008 - 10:29 am
LOS ANGELES (AP) - Shares of Mattel are soaring today after a
big court victory for the toy giant that could leave a lot of young
girls upset.
Yesterday, a federal judge banned rival toy maker MGA from
making and selling its hugely popular Bratz dolls.
The pouty-lipped dolls with almond-shaped eyes appeared in 2001
and were an instant hit. MGA took the original four dolls developed
by designer Carter Bryant, and spun them into a line of more than
40 characters, complete with accessories and related lines,
including Bratz Boys, Bratz Petz and Baby Bratz.
MGA has made millions in profits, while sales of Mattel's Barbie
have slid.
But yesterday, U.S. District Judge Stephen Larson ordered MGA to
stop making Bratz after a jury found that Bryant developed the
concept while working for Mattel.
The toy maker will also have to get the dolls out of stores, but
not until the holiday season is over.

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